ENS VA FER ALEX GIFREU

An essential proposal for those interested in graphic design and Catalan posters of the last thirty years. The book shows us the whole series of posters that this award-winning designer has made for more than two decades for La Fira del Formatge de Lladó (1997-2021), made from graphic appropriationism or what is also called metadesign. . In this case, the result of borrowing a character-pet and recoding it to communicate an event other than the initial reason for which it was created. Appealing to the collective imagination is a complex resource; the context in which it operates must be well known so as not to make mistakes and, above all, it is necessary to avoid references to aesthetic elitism in order to be able to connect with users. These two components — collective memory and popular poster design — form the basis of what is shown in this book.