Els mitjons Molfort’s i la publicitat racional.

Created in Mataró around 1927, one of the textile cities in the country, the Molfort’s socks brand revolutionized advertising in Spain. Following the American, English and German models, he pioneered rational publicity by introducing new scientific methods for the promotion of industrial products. Catalog of the exhibition of the same title that was carried out in the Museu de Mataró in 2018.